LEWIS BOUGHEN
WEB
Clean, clear & concise
Design principles go way beyond colour, shape and typography. Design has to communicate, it has a narrative or a message. This makes design a language of sorts, a dialect that a designer has to not only be fluent in but able to interpret and translate from the ideas of its clients into something engaging for the end user.
Actively Outdoors
I was approached by Actively outdoors to update their logo for a branding refresh, they was delighted with the results. Using an earthly palette and strong shapes I aimed to create a bold logo that could be used on and offline for all their marketing needs.
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"Simplicity is the key to an effective logo, too complicated and its message is lost along with the impact"
Reflex Email
This HTML newsletter was designed as a reflex email for when a customer returns from their trip. HTML emails take a very different approach to standard HTML practices, the rules are always changing with each new way to view them be it new email apps or even device​ support. Fall backs are always in place to ensure the message always gets through.
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"E-mail newsletters are a delicate balance of subject, content and relevance, if any of these consistently miss their intended target then they are likely to unsubscribe"
Display Banners
The backbone of an e-commerce business is its presence ​outside of its own website, google ads, social media and re-targeting campaigns all have a vital role to play in the success of a business.
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"This banner type nearly always conform to rules set by its host, this adds another layer of difficulty to make them effective, but also the boundary can be a great way of getting straight to the point"
Web Pages
My ideal web page is one that entertains & informs in a clearly laid out logical package, I don't want to send a user scrolling for something they cant find, and I don't want to misguide them somewhere that isn't of interest.
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"One of the most common challenges I have faced in my years of design is overstuffed pages with non relevant and unreadable keyword heavy type, I have no problem adding in an extra click or splitting content into logical pages if the user will benefit, after all it is intended for them"
